The rapid progress of generative design tools has challenged me to explore if it’s possible to quickly generate and refine design ideas and elements as part of a design language sprint.
The Challenge
Rapidly develop visually appealing design directions for a capsule collection based on a specific idea or theme, without referencing any existing brand or brand elements.
Theme: Transforming the common yellow safety vest into a streetwear capsule collection.
Approach: Generate a range of iconic looks for a capsule collection by exploring various characteristics and design elements, such as:
- Silhouettes and shapes
- Color application and fabric textures
- Patterns and prints
- Details and embellishments
Apply these design elements across different product categories to create a cohesive look for a made up fashion brand called MAiSON MIRAGE.
Methodology
1) Creating a Pool of Images: Utilize a combination of existing and AI-generated images as input reference (SREF).
2) Generating and Curating Iconic Looks: Use MJ to generate a variety of iconic looks, then curate and refine these designs.
3) Creating a Product World: Develop a comprehensive product world around the iconic looks, ensuring a cohesive collection.
I envision these designs as visual ideas to be further developed, I.e. through over-sketching or utilizing another AI sketch2render tool for further refinement.
