From man vs machine to man empowered by machine.
“In move 37 of the second match, the machine was faced with a decision that would determine the way the rest of the game would be played.
There were two apparent choices to be made. Choice A was the kind of move that would signal the computer was playing a game of offense. Choice B would signal it was playing a defensive game.
Instead, the computer decided to make a third move, a move no one steeped in the game had ever made in thousands of years of play.”
Rick Rubin (the creative act: a way of being)
Inspired by the match between the Korean Go professional Lee Sedol and AlphaGo, which marked the birth of modern AI, our mission is driven to find the unexpected, by looking for the third option out of two...
CURRENT FOCUS ON AI
EXPLORAiTION
Using generative AI tools to conduct design exploration, uncovering unconventional design solutions and opportunities that may have been overlooked, ultimately expanding the creative possibilities and pushing the boundaries of design thinking.
AiDEATION:
Leveraging generative AI tools to support the design ideation process, facilitating the generation of a wide and diverse range of creative concepts and ideas, expanding the scope of creative exploration beyond human limitations.
EXPERIMENTAiTION:
Employing generative AI tools for design experimentation facilitates rapid prototyping and iteration, allowing for efficient exploration of diverse design variations and validation of ideas.
TEAM
Mitch Ournée | Roger Kellenberger | Hypa Skeč | Chad G. Pitty